Alliance for a Better Indiana
Challenge
Create a compelling messaging and ads strategy that would break a Republican supermajority with limited resources during a difficult election year.
Impact
Democrat Wendy Chesser won by 135 votes - our ads against Steve Hawkins played a significant role in this win.
Over 6.2 Million Impressions in 6 weeks
An average of 114,000 households reached in each district
Our Work
Media Planning & Buying
Novel placed targeted media that reached the right audiences on social media, streaming platforms, and cable in HD-62, HD-71, and HD-25. Despite a limited budget, we were able to build optimized plans that efficiently reached voters where they were.
Creative Production
Novel analyzed polling and research information to determine the most effective messages to deliver to key voters across three districts in Indiana. Our ads highlighted that fact that GOP candidates were corrupt, out of touch and frankly, dangerously weird. Our creative on this campaign earned Novel a spot as a Reed Award Finalist.
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