Breakthrough Energy
Challenge
Elevate Breakthrough Energy’s brand and thought leadership with a growing audience of clean tech leaders, partners, and stakeholders through a cohesive multi-channel content strategy.
Impact
23% growth in online community
42% increase in impressions
32% increase in engagement
Our Work
Message Strategy
We partnered with BE’s team to translate technical and complex concepts into relatable and impactful messaging that resonated with target audiences. Using original research and message testing, we developed original messaging for the brand as well as each content campaign. After launching we provided reporting to monitor impact and ensure brand alignment.
Social Media Management
Through robust project management and strategy support, our dedicated team drove a cohesive, multichannel content strategy. This included the production and posting of video and social content while managing all social platforms for BE. We partnered with multiple internal program teams to ensure key narratives and initiatives were represented in content, and maintained fresh, strategic, and engaging content that aligned with their overarching goals.
Creative Production
Novel oversaw the concepts, scripts and production of videos to highlight Breakthrough’s groundbreaking work across programs. Through original animation, live event coverage, and both virtual and in-person shoots, we produced engaging, platform-optimized assets to support Breakthrough’s paid, earned, and owned media programs.
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