CAP Action
Challenge
Produce multiple videos per week that effectively communicate complex political events and priorities to a younger, digital-first audience by breaking through the noise of social media and driving meaningful engagement.
Impact
Over 1.2 million plays on Instagram, significantly expanding reach with younger audiences.
Videos sparked over 66,000 likes and comments, fostering a vibrant online community.
Videos positioned CAP as a trusted voice in the political conversation.
Our Work
Creative Production
We partnered closely with CAP’s in-house team to produce multiple compelling vertical videos per week. Each video used engaging visuals, voiceovers, and strategic onscreen talent to connect with CAP’s target audience. This approach led to high engagement and solidified CAP as a trusted voice with their growing community.
Message Strategy
CAP’s goal was to make their messaging more accessible and engaging by using punchy language and dynamic media elements. We collaborated with their team to craft scripts aligned with their weekly tone, messaging, and strategic priorities. Our work created a concise and energetic communication strategy that made political topics relevant and engaging for younger viewers.
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