Democratic National Convention
Our Challenge
Plan and execute a first-of-its-kind content creator program that leveraged the impact of more than 200 content creators to bring the Democratic National Convention (DNC) to life for millions of Americans.
Impact
200+ content creators producing nearly 7,000 posts
$800 million in estimated media value
Almost 400 million impressions
Our Work
Creator Program
We partnered with the Convention's digital team to plan and facilitate the first-ever credentialed content creator program at the DNC.
Creator Logistics staffed and equipped creators with the resources needed to take in the convention, create content and connect with key leaders across more than eight creator spaces throughout the venue, including exclusive creator lounges and floor access.
Studio & Surrogate Booking to connected creators with top Democratic surrogates and handled all bookings for Studio 24, the full-service on-site production studio
Content Production
We managed all social media content production and amplification to maximize reach and engagement with creator and DNC content.
Social Media Management, produced and posted all assets from the @DemConvention accounts throughout the convention
Asset Sharing via Greenfly, to ensure creators and partners throughout the democratic ecosystem had top-quality assets to use in creating their own content
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