Joy Cunningham for Illinois Supreme Court
Challenge
Elect Justice Joy Cunningham to a full term on the IL Supreme Court by educating voters on her accomplishments in a crowded, expensive media market during a low-turnout, contested primary.
Impact
Resounding Victory for Justice Cunningham
Earned more than 75% of the Vote
Fully integrated linear & digital strategy
Our Work
Media Consumption Research
Our research showed key demographics of Black voters and women voters were primed to be reached on digital platforms – with roughly half of these voters reachable on premium streaming platforms and roughly three quarters on social media. Older voters, on the other hand, were more likely to be reached on linear television and radio.
Media Planning & Buying
We created a fully integrated media plan across broadcast & cable TV, radio, and streaming television, as well as social media, Youtube, and other digital and mobile platforms across Cook County.
Creative Production
We created compelling ad creative that positioned Justice Cunningham as a strong incumbent with a trailblazing record of fairness and equality on the bench.
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