Our Choice Coalition
Challenge
Develop and execute a winning messaging and digital advertising strategy to educate Indiana voters about harmful, anti-choice candidates, and help elect pro-choice candidates.
Impact
Over 3.5 million impressions in under 6 weeks
An average of 86,000 households reached in each district
Our Work
Media Planning & Buying
Novel developed and placed an integrated media plan that reached the target voters across premium Streaming TV, YouTube, addressable CTV, and social media platforms. We monitored and optimized as the cycle went on to ensure maximum reach and frequency.
Creative Production
Novel analyzed polling and research information to determine the most effective pro-choice messages to deliver to key voters across three districts in Indiana. We then scripted and produced 7 individual pieces of creative across 3 districts.
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