Reproductive Freedom for All
Challenge
Elevate Reproductive Freedom for All's brand and expand their reach — building a powerful digital presence for the organization's President and CEO while launching and producing a first-of-its-kind podcast to amplify the fight for reproductive freedom.
Impact
Grew the CEO’s cross-platform audience by 200%, and increased her engagement rate by 22.5%
Instagram views jumped 2,600% and TikTok followers grew 1,343% - with seven posts reaching viral territory
Produced a branded series podcast establishing a strong new voice in a crowded space
Our Work
Social Media Strategy & Management
We built a comprehensive social media strategy for the President and CEO, defining clear goals, messaging priorities, and success metrics aligned with the organization's mission and the fast-moving news cycle. We then ran her platforms as a fully integrated, video-first operation — handling daily publishing, rapid response, and experimentation - while ensuring her personality, authenticity, and voice came through in every piece of content. We shaped core messaging, managed a flexible content calendar, and produced and published creative at speed, evolving her platforms into sharp, responsive spaces that positioned the President and CEO as a leading voice in the fight for reproductive freedom.
Branded Series Production
We conceived, designed, and produced My Body My Pod — an ongoing reproductive freedom podcast hosted by the President and CEO — from the ground up. We developed the full strategic plan, show format, episode structure, guest list, and field concepts, then handled all aspects of production including studio selection, set and lighting design, directing, and editing. Our team also produced high-quality social media assets for each episode to drive cross-platform promotion and extend the show's reach beyond the podcast audience.
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