The Wisconsin Initiative
Challenge
Support Democrats running for State Legislature in Wisconsin - under new district maps for the first time in decades - with a goal of breaking the Republican supermajority that had roadblocked progress in the Badger State for years.
Impact
Over 40,000,000 impressions to over 1,000,000 households
Victory in four key races, positioning Democrats to win both chambers in 2026.
Our Work
Creative Production
Research showed that our voters cared most deeply about lowering costs for their families and about women’s healthcare issues. With efficiency in mind, our team built a creative plan that allowed us to template our ads across the entire state. It allowed us to connect with voters leveraging an in-state shoot and more than 80 unique pieces of creative without cannibalizing the media budget.
Media Planning & Buying
In partnership with The Impact Project and other IE partners, we were able to focus in on seven key legislative districts across the state that were prime for flipping to Democratic hands. With a carefully crafted budget and plan, we were able to aggressively target persuadable voters and target GOTV universes, helping to win key seats and put both chambers within reach for the next cycle.
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